Gozaic Fact Sheet
What Is Gozaic?
Gozaic is the premier online community where people find and share heritage- and culture-rich experiences, and share the stories that shape our common experience. The website showcases the broad range of destinations, venues and events that define the collective past and provide context for personal connections. Gozaic.com promotes the economic vitality of heritage and cultural destinations by providing focused and effective exposure to heritage- and culture-minded travelers.
Ownership
Gozaic.com is the website of Heritage Travel Inc., a for-profit subsidiary of the National Trust for Historic Preservation. The National Trust is the founder, parent organization and principal investor in Heritage Travel.
Components of Gozaic
Explore helps people research cultural and heritage travel destinations, sites, events and activities. People can also search based on interests (e.g., civil war history, art deco architecture, etc.) and read member reviews. In Explore, travelers can book guided tours. Gozaic members can share reviews and photos of sites and destinations.
Connect uses social networking technology to foster interaction and the sharing of information based on common interests. Circles of interest allow people to share and learn about a specific topic such as Civil War, Family Heritage Travel, Cycling Through History, Hidden American and more.
Additionally, My Gozaic is personalized for each member and houses the individual member profile, photos, friends and circle memberships.
Who Uses Gozaic?
Gozaic’s target members are travelers who are passionate about culture and heritage. They share a thirst for knowledge and seek life enrichment from participating in culture- and heritage-rich experiences, whether across town or around the world.
What Sets Gozaic Apart From Other Travel Websites?
- Gozaic collects in one place culture- and heritage-rich destinations and experiences, making it easy to find life-enriching travel experiences.
- Gozaic is a community rich with like-minded travelers equipped with the modern search, travel planning and social networking tools to connect and share interests and experiences.
- No other website is as focused on the needs of cultural and heritage travelers.
- Gozaic incorporates powerful Google search technology that helps customers find even off-the-beaten track destinations and sites that match their cultural and heritage interests.
- Gozaic offers the ability to save favorite places to folders for travel planning.
- Gozaic integrates advanced and interconnected social networking capabilities, including blogs, circles of interests, email messaging, friend's lists and much more.
Benefits to Destination Partners
Gozaic partner destinations and sites receive:
- Global exposure via an innovative, online community that engages cultural and heritage travelers.
- Participation in Gozaic's social media and public relations channels including blogs, Facebook, Twitter, YouTube, press releases, enewsletters and more.
- Gain exposure via a multi-channel, integrated marketing plan.
- Affiliation with the National Trust for Historic Preservation, America’s leader in preserving the places that matter.
- A forum for sharing best practices and proven techniques with other culture- and heritage-oriented destinations and sites.
- The ability to offer culture- and heritage-related packages and tours via Gozaic.com.
Statistics
Interest in cultural and heritage travel is staggering. According to a 2009 study of the Cultural and Heritage Traveler:
- 78% of leisure travelers (118 million adults) participate in cultural and/or heritage activities when traveling, contributing $192 billion to the U.S. economy.
- Cultural/heritage travelers took an average of 5 trips in the past year, compared with slightly less than 4 trips for non-cultural/heritage travelers.
- This type of traveler spends more during trips ($994 on average) compared to the average trip ($611). Half of these expenditures are on activities, dining and shopping.
- 65% of these travelers seek travel experiences where the “destination, its buildings and surroundings have retained their historic character.”
- 58% want their travel to be educational and make an effort to explore and learn about the local arts, culture, environment and history.
Media Contacts
Missy Farren & Associates, Ltd. 212-528-1691
Samantha Lacher
Samantha@mfaltd.com
Gozaic/Heritage Travel Inc. 202-588-6376
Mary Billingsley
media@gozaic.com
General Information Contact
info@gozaic.com
1-877-694-6924
Updated: July 7, 2010